Privacy notice
Last updated 13 November 2026
This notice says what personal data Buyers Ask AI uses, why, how long we keep it and what your rights are. Buyers Ask AI is a service of Berkuk Technology Ltd.
1. Who is responsible for your data
Berkuk Technology Ltd is the controller of the personal data described in this notice. It is a private limited company registered in England and Wales under company number 15385528. Its registered office is Sheffield Technology Parks, Cooper Buildings, Arundel Street, Sheffield, S1 2NS, United Kingdom.
For anything about this notice or your data, write to info@berkuk.com.
2. What we use, why, and for how long
| When | What we use | Why, and our lawful basis | How long we keep it |
|---|---|---|---|
| You run a free check | The website, shop or app address you enter, the public pages we read at that address, and the result of the check. | To produce the check, show it to you, and show the same result again if that address is checked within seven days. Our legitimate interest in providing the service you asked for. | Up to 30 days. |
| We limit free checks | A one-way code made from your IP address (a salted hash). We do not keep the IP address itself with the check. | To limit how many free checks one visitor can start in a day. Our legitimate interest in keeping the service available and its cost under control. | Up to 30 days, with the check. |
| You visit the site | The technical record our hosting provider makes of each request: IP address, time, the page requested and the type of browser. | To keep the site secure and find faults. Our legitimate interest in running a secure service. | Up to 30 days. |
| We count how the site is used | Totals for each day: visits, checks, clicks on a buy button and arrivals on the thank-you page, split by the site or campaign a visit came from. To count a visitor once in a day we use the one-way code described above, held in memory until the day ends. We also count how many times a result page is opened from its link. | To see which pages and sources are useful, and to improve the service. Our legitimate interest in understanding how the service is used. | The totals hold no personal data and are kept. The count of openings is kept with the result, for up to 30 days. |
| You buy a report | Your name, email address, billing country, what you bought, the amount, the payment status and the address you want measured. Your card details go to Stripe. We never receive them. | To take payment, produce and send your report, and deal with refunds: performing our contract with you. To keep the accounting records the law requires: a legal obligation. | Order and payment records for six years after the end of the financial year. |
| We produce your report | The report itself. It is about a business and is built from public pages and from answers given by AI assistants. It holds personal data only where the business name or its public pages do. If your report was produced as soon as you paid, there is also a page for your order, where the report can be downloaded. That page has its own address, which we send to you by email. Anyone you give it to can download the report. | To deliver what you bought, answer your questions about it and, if you bought two measurements, compare them. Performing our contract with you. | 12 months after we send it. |
| You write to us | Your name, email address and what you write. | To answer you. Our legitimate interest in dealing with enquiries, or performing our contract where the message is about an order. | Up to 24 months after the last message. |
| We write to a business about the service | The business name, its website and a business contact address that the business publishes on its own website or shop page. That public page is where we get it. | To tell a business the service exists where it is relevant to that business. Our legitimate interest in promoting the service to businesses. You can object at any time and we will stop. | Until you object, or 12 months after our last message. If you object we keep only the address, on a list of addresses we must not write to. |
This site sets no cookies and stores nothing in your browser. It uses no analytics or advertising service from another company. The counts described above are our own.
A report can be produced and sent by software, with no person involved. That concerns a business, and it is not a decision about you. We do not make decisions about you by automated means that have a legal or similarly significant effect on you. We do not ask for sensitive personal data, and we ask you not to send us any.
3. What the AI assistants receive
To run a check we send questions to AI services operated by OpenAI (ChatGPT), Google (Gemini), Anthropic (Claude) and Perplexity, through the interfaces those companies provide for businesses. The questions describe the kind of business. For a full report, some of them name the business. We also send text from the public pages at the address to one of these services, to work out what the business sells.
We do not send them your name, your email address, your IP address or anything about your payment.
4. Who else receives data
- Stripe, which takes card payments for us. Stripe decides for itself how it uses card data, under its own privacy policy.
- The companies that host this site and carry our email, including the service that delivers the email with your report. They act only on our instructions, under contract.
- Our accountants and legal advisers, and tax authorities, regulators or courts where the law requires it.
- A buyer of the service, if the service or our company is sold or reorganised. The buyer must keep to this notice.
We do not sell personal data.
5. Data sent outside the United Kingdom
Some of the companies named above process data in the United States or in other countries. Where data leaves the United Kingdom we rely on UK adequacy regulations where they cover the transfer, or on contract terms approved for transfers from the UK (the International Data Transfer Agreement or the UK Addendum to the European standard contractual clauses). Write to us if you want to know which applies to a particular company.
6. Your rights
You can ask us to:
- tell you what personal data we hold about you and give you a copy;
- correct data that is wrong or incomplete;
- delete your data;
- stop or limit what we do with your data;
- send data you gave us to you or to someone else in a commonly used format.
You can object at any time to anything we do on the basis of our legitimate interests. If you object to us writing to you about the service, we stop, without exception.
To use any of these rights, write to info@berkuk.com. We do not charge for this. We reply within one month. We may need to ask for something that confirms who you are.
7. Complaints
If you are unhappy with how we have used your data, please tell us first at info@berkuk.com. We acknowledge every data protection complaint within 30 days and tell you the outcome without undue delay.
You can also complain to the Information Commissioner’s Office at any time, at ico.org.uk/make-a-complaint or on 0303 123 1113.
8. If you are in the European Economic Area
If the data protection law of the European Union applies to you, you have the same rights under that law. You can also complain to the data protection authority in the country where you live.
9. Children
The service is for businesses. It is not meant for anyone under 18 and we do not knowingly collect their data.
10. Changes to this notice
If we change what we do with personal data we will change this page and its date. Where a change affects data we already hold about you in a way you would not expect, we will tell you directly if we can.